Integrated Design Strategy for Rural areas
Client: County Kerry Ireland
Responsibilities: Design Strategist, Interdisciplinary designer
Re - Imagining Iveragh
Iveragh is an example of a prevailing problem facing so many isolated rural regions around the world. The isolation that Iveragh faces is not merely because of its physical geography, it’s a peninsula surrounded by mountains, but also because of its lack of connections. It’s a place that is not globally connected due to its lack of broadband connection and relevancy to the global economy. It also is lacking in infrastructure which isolates the peninsula from the rest of Ireland and the residents of the region from one another.
The global trend towards urbanism is threatening the survival of places like Iveragh; and this is a major issue since the majority of the world does not look like Tokyo or Dubai-- huge sprawling urban metropolises... instead much of the world looks like Iveragh-- rural, remote and struggling to be relevant and stay connected.
Our Challenge as an interdisciplinary team of designers was to minimise the effects of rural to urban transition on Iveragh and propose an integrated design strategy that can be replicated around the world in rural and semi rural areas.