Connect the online and in-store shopping experience
The mission is to support the decision-making process in each stage of the customer’s journey using augmented reality, wayfinding aids, machine learning, and Internet of Things.
The objective is to make online shopping robust enough so that a user does not need to visit the physical store to verify the product. Moreover, to bridge the digital divide by offering digital aids while shopping in-store and providing a seamless-digital experience for both online and in-store customers.
Customer experience and customer's decision making-process
Project Video and selected use cases
Connected Online and In-store experience
Client: The Home Depot
Responsibilities: Lead Design Strategist
The retailers are struggling to provide the level of digital experience that is
expected from the consumer, especially when they are in-store.